Blog
Why marketers should apply tone of voice across all touchpoints
12/04/2024
Results for Search
Blog (15 articles)
Blog
Regional marketing insights: The Midlands, with Di Tunney and Jack Hardy
08/08/2023
Blog
Catalyst profile exclusive: The Future Builder
25/05/2023
Blog
Five stages of your customers' buying journey
01/09/2022
Blog
CIM Virtual Work Experience: The first step in my journey to marketing apprentice
29/09/2021
Blog
Marketers must take control of the purpose paradox
26/03/2021
Blog
Have marketers lost control of the scammers?
18/12/2020
Blog
Marketers redefine customer experience for a post-COVID world
13/11/2020
Blog
Consumers still need a world beyond online
23/10/2020
Blog
How brands can bring Christmas 'in-home' this year
02/10/2020
Blog
Marketers must add value, not volume, post-lockdown
01/06/2020
Blog
Restarting business: How to wake from the lockdown sleep
01/05/2020
Blog
Department stores’ everyman appeal may be their downfall
09/12/2019
Blog
Why brands are returning to the high street
24/10/2019
Blog
Brand alone can’t save M&S’s bottom line
04/10/2019
Catalyst (1 articles)
Editorial (22 articles)
Editorial
Harness the power of personalisation to foster stronger connections
10/11/2023
Editorial
How 'customer-centric' is your brand?
03/11/2023
Editorial
The privacy revolution: Rethinking marketing practices in the era of data protection
25/08/2023
Editorial
From brain waves to brand success: How neuroscience can elevate your marketing
18/08/2023
Editorial
How can I use voice search to effectively reach my audience?
04/08/2023
Editorial
What is BeReal and should you BeUsing it?
03/03/2023
Editorial
Why marketers should be making their content digitally accessible
16/12/2022
Editorial
The importance of developing a customer-first mindset
16/09/2022
Editorial
Lovehoney’s CCO on using customer data respectfully
28/01/2022
Editorial
What's next for customer experience in 2022?
13/12/2021
Editorial
No-waste shopping: The next biggest retail disruption
10/12/2021
Editorial
The brands finally addressing the menopause market
01/10/2021
Editorial
Carbon labelling: The next brand battlefield
17/09/2021
Editorial
Diversity & Inclusion: Are marketers doing enough?
08/09/2021
Editorial
Report: The future of marketing and customer experience
07/06/2021
Editorial
How has digital marketing impacted the customer buying journey?
01/03/2021
Editorial
Social listening: A marketing must in 2021?
11/01/2021
Editorial
Deliver positive buyer experiences to propel B2B growth
10/12/2020
Editorial
Marketers must realign with customer needs post-coronavirus
29/05/2020
Editorial
Report: Covid-19’s impact on consumer behaviour and market demand
14/05/2020
Editorial
Zoom, haircuts and live streams: Data trends emerging from coronavirus outbreak
06/04/2020
Editorial
The new customer buying journey
17/08/2018
Podcast (6 articles)
podcast
Episode 78: Understanding consumer behaviour with neuroscience
25/05/2023
podcast
CIM Marketing Podcast - Episode 64: Is customer-led marketing the key to innovation?
15/09/2022
podcast
CIM Marketing Podcast - Episode 47: Take care of your community
25/11/2021
podcast
CIM Marketing Podcast - Episode 33: The craft of customer-centricity
15/04/2021
podcast
CIM Marketing Podcast - Episode 15: Inside the data revolution
28/05/2020
podcast
CIM Marketing Podcast - Episode 13: How to scale in strife
16/04/2020
Quick Read (2 articles)
Webinar (16 articles)
webinar
Member Exclusive: Finding success by mapping the digital customer experience
12/07/2023
webinar
Member Exclusive: The science of customer-centricity
23/06/2022
webinar
Member Exclusive: How to create the ultimate user experience
22/07/2021
webinar
How coronavirus accelerated digital adoption and what brands need to do to stay ahead
28/01/2021
webinar
Member Exclusive: Put the experience back into customer experience
20/10/2020
webinar
Member Exclusive: Effective email marketing for customer retention
04/06/2020
webinar
Understanding your customer's digital journey
16/03/2020
webinar
Practical Insights: Understand and influence buying behaviour
21/10/2019
webinar
Practical Insights: Multi-channel digital marketing
20/05/2019
webinar
Practical Insights: How to create customer value
19/02/2019
webinar
Practical Insights: Key principles of customer experience
29/01/2019
webinar
Brand Contributor: How data-driven is your marketing organisation?
26/09/2018
webinar
Marketing for good: Think of consumers as friends
31/07/2018
webinar
Practical Insights: How to engage with and retain your key customers
29/03/2018
webinar
Six steps to creating a quantified value proposition
20/03/2018
webinar
Practical Insights: Partnership marketing - is this the eighth P?
21/03/2017
